活動主題：「2026年海華會兩岸境外學術單位高教展(香港)交流活動」

活動日期：2026/5/14（四） - 2026/5/18（一）

活動說明：

本次赴港參與「2026年海華會兩岸境外學術單位高教展(香港)交流活動」整體執行成效卓著。本校緊扣「115學年度僑港澳生單獨招生（第二梯次）」之關鍵時程，透過深耕在地中學與海華服務基金會駐點諮詢之雙軌模式，成功構築本校拓展港澳生源之核心推廣平台。

綜觀現場實務觀察，香港學生展現強烈的海外留學動機，其中對本校地球環境生物資源、商業管理、歷史地理及視覺藝術等多元領域表現深厚興趣。在留學決策變項中，則高度向「獎助學金配套」及「符合職涯需求之實用性課程」傾斜，反映出學生務實的思維。此外，透過與國立暨南國際大學、淡江大學等同儕學校之同場交流，不僅有助於掌握高教市場最新脈動，更促成實質的跨校策略對話。

未來本校將「精準打擊」，透過多元管道招攬優秀學生來臺就讀。

本校參與人員：

國際事務處國際暨兩岸學術交流組    王澤中編審

國際事務處國際專修部    劉學陽專任助理

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Activity Theme: "2026 High Educational Fair in Hong Kong and Cross-Strait Overseas Academic Institution Exchange Program" 

Activity Time: Thursday, 14th May 2026 to Monday, 18th May 2026

Activity Introduction:

The overall execution of the participating in the "2026 High Educational Fair in Hong Kong and Cross-Strait Overseas Academic Institution Exchange Program" achieved outstanding results. Seizing the critical timing of the "Academic Year 2026 Independent Admissions for Overseas Chinese, Hong Kong, and Macau Students (Second Cohort)," our university successfully established a core promotion platform to expand enrollment. This was accomplished through a dual-track model consisting of deep engagement with local secondary schools and on-site consultations at the Hai Hwa Services Foundation.

According to on-site practical observations, Hong Kong students demonstrated a strong motivation to study abroad, expressing profound interest in diverse fields at our university, such as Earth and Environmental Bioresources, Business Administration, History and Geography, and Visual Arts. Regarding the variables in studying abroad decisions, their preferences tilted heavily toward "comprehensive scholarship packages" and "practical curriculums aligned with career demands," reflecting a highly pragmatic mindset. Furthermore, the interactions on the same platform with peer universities, including National Chi Nan University and Tamkang University, not only helped us grasp the latest pulses of the higher education market but also facilitated substantive cross-institutional strategic dialogues.

Moving forward, our university will implement "precision targeting" to recruit outstanding students to study in Taiwan through diverse channels.

Participants of Our School:

Mr. Ze-Zhong Wang, Executive Officer, Office of International Affairs

Mr. Hsueh-Yang Liu, Administrative Assistant, Office of International Affairs